A Guide to why video is the way to go on Social Media

Social media video production is now more important than ever, with almost 2 billion Facebook & 313 million Twitter active monthly users and nearly 5 billion videos being watched on YouTube every day, producing video for use on Social Media is an opportunity which shouldn’t be missed.

We are here to make sure that the content that you uplaod to your Socail media platforms is current enguaging and conveys the right message.

“In 2019, video content represents 84% of internet traffic”

Social media video production is engaging, helping build a relationship between your viewers and your brand. The content will be retained for longer than audio or text alone, which in turn extends the knowledge and understanding of your business.

Let’s have a looking at the facts and figures! Here are 10 stats that prove how amazing Social media video production is…


1. More than 4 in 10 social users (41%) say they’ve bought a product or service after watching a video ad on social media.

2. By 2019, nearly a million minutes of video will be shared every second.

3. Video posts on Facebook have 135% greater organic reach than photo posts.

4. More than 57% of users report seeing more video content on their social media news feeds than they did 12 months ago.

5. 82% of Twitter users watch video content on Twitter.

6. When Instagram introduced videos, more than 5 million were shared in 24 hours.

7. 42% of users would actively choose to watch a video ad they saw on their news feed.

8. 69% say they’d be more likely to watch a video ad their friend had shared.

9. More than 50% of people who visit Facebook in the U.S. every day watch at least one video.

10. 41% of Twitter users think it is a great place to discover videos.